The New Creator-market Fit

March 12, 2023 (1y ago) · @kgoryunov


Since we’re entering the era where artificial intelligence will be an integral part of society, it's clear that in the next decades we’ll see multiple environmental changes in almost any aspect of human lives.

Technology will keep replacing human labor where it is rational, and create enough space for new types of creativity and a new generation of creators.

Figure 1: Correlation between human labor, tech and creativity.
Figure 1: Correlation between human labor, tech and creativity.

Painters, who originally made a living from creating portraits and various commission works were eventually replaced by photography in the 20th century, then iPhone, now AI. Realism and naturalism as art genres became much less in demand, shifting painters to explore new directions like impressionism, expressionism, etc to focus on the artist's inner world vs existing reality.

Figure 2: Young Hare by Albrecht Dürer, 1502 (left), Hare by AI, 2022 (right).
Figure 2: Young Hare by Albrecht Dürer, 1502 (left), Hare by AI, 2022 (right).

Music artists, who originally made a living performing music were replaced by tapes, disks, streaming platforms, etc eventually shifting them to create new music genres and optimize them for the new mediums.

Evolution does not dilute the value of the origins – it concentrates it, makes it more specific, and gives a rise to many new forms of value.

Creators, who are they?

Usually we call creators people who invent, produce or make things. In the new reality this definition might not be accurate anymore, so there should be a new definition for a Creator.

Since creativity is not anymore a human prerogative only, creators soon will have to figure out more specific niches how to create value and how to differentiate it. The short answer is: humans would have to start taking higher risk to expand the boundaries.

The new Creator-market fit

Figure 3: The new creator market fit.
Figure 3: The new creator market fit.

The basis of any technology is being rational, because this is where technology strength is. The rational creativity will keep finding its new highs with today’s power of artificial intelligence, and we’ll see much more in the coming years with AI generated personalized content, ads, art, etc.

The new creator market fit would be in finding new niches and creating things that are radically new and irrational in some ways.

With that said, the new definition of a Creator might be the one who identifies their passion and can take the highest possible risk to create something radically new.

What do you think this future would look like?

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